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MDN Group has successfully completed a project in the field of the marketing consulting for a company, working in the field of building and finishing materials retail (DIY). Within the framework of the project the research among the customers of goods and commodities of this market had been conducted, the key consumer preferences, persuasions and motivations while choosing the shopping point and trade mark had been revealed. During the research the methods of both quantitative and qualitive researches were used.
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