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On March, 15th the conference, within the limits of IV Kiev international furniture forum, devoted to the topic of optimization of marketing activity, took place. In the program of conference a report by Nataliya Pysarenko, - managing partner of the MDN Group, director of the Marketing innovations Center of the International Institute of Business; professor of IIB; the leading expert in strategic management, the organization of marketing, management of brands, - for a theme "Change of the furniture market structure. How to approach to the organization of effective commercial activity" was presented. During the report the analysis of tendencies of the furniture market in conditions of building boom has been presented. The special attention was paid to formats of retail networks development in the furniture market. |
