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“Telesystems of Ukraine” gave out the results of tender on the choice of marketing agency for consumer marketing research. MDN Group’s concept of marketing research was considered the best, subsequent to the results of the tender.
The leading international and Ukrainian marketing companies participated in a tender, the task of which was studying the consumer preferences and definition of the possible directions of business development.
Relatively soon “Telesystems of Ukraine” will begin the launching process of exclusively new product – telecommunication services of the third generation (3G). Due to new technology, users will be able soon to take advantage of voice communication services and high-speed (up to 2.4 Ì bit/sec) access to the Internet, to get the great choice of multimedia services everywhere and at any time.
MDN Group is widely experienced company in conducting of marketing researches at the consumer and industrial markets of Ukraine, particularly concerning the launch of new products.
Companies signed a contract on collaboration up to the end of 2007. In the near future, MDN Group starts marketing research of the Ukrainian mobile communications market for “Telesystems of Ukraine”.
Vitaly Vorozhbit, General Director of “Telesystems of Ukraine”:
“Marketing researches at the highly competitive market of telecommunications are the kind of investment to the future; their result will not be financial value on the company balance. We understand that actually get some more results – that is the information about consumer’s feelings, their wishes and preferences. That will enable our company to understand our future clients better, to offer them really actual services of communication and to achieve success”.
Gleb Pronenko, Managing Partner of MDN Group:
“Researches for development of market entry strategy for new products are one of our key competences. During development of conception of the research project, we took into account the specific sphere of activity of “Telesystems of Ukraine”. We applied the newest methods of consumer segmentation where the consumer behavior is predominant characteristic”.
“Telesystems of Ukraine” gave out the results of tender on the choice of marketing agency for consumer marketing research. MDN Group’s concept of marketing research was considered the best, subsequent to the results of the tender.
The leading international and Ukrainian marketing companies participated in a tender, the task of which was studying the consumer preferences and definition of the possible directions of business development.
Relatively soon “Telesystems of Ukraine” will begin the launching process of exclusively new product – telecommunication services of the third generation (3G). Due to new technology, users will be able soon to take advantage of voice communication services and high-speed (up to 2.4 Ì bit/sec) access to the Internet, to get the great choice of multimedia services everywhere and at any time.
MDN Group is widely experienced company in conducting of marketing researches at the consumer and industrial markets of Ukraine, particularly concerning the launch of new products.
Companies signed a contract on collaboration up to the end of 2007. In the near future, MDN Group starts marketing research of the Ukrainian mobile communications market for “Telesystems of Ukraine”.
Vitaly Vorozhbit, General Director of “Telesystems of Ukraine”:
“Marketing researches at the highly competitive market of telecommunications are the kind of investment to the future; their result will not be financial value on the company balance. We understand that actually get some more results – that is the information about consumer’s feelings, their wishes and preferences. That will enable our company to understand our future clients better, to offer them really actual services of communication and to achieve success”.
MDN Group:
“Researches for development of market entry strategy for new products are one of our key competences. During development of conception of the research project, we took into account the specific sphere of activity of “Telesystems of Ukraine”. We applied the newest methods of consumer segmentation where the consumer behavior is predominant characteristic”.
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