The MDN Group participat ed in the I st International Festival of Marketing Improvisations Marketing Jazzz which took place on June 10-12 , 2005 in Odessa. The Organizing Committee offer ed two parts of the event: professional discussion and creative marketing game. The reports cover ed the following issues:
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Creative technologies in marketing;
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Introduction of a new product on the market;
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Development of company's brand;
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Customer loyalty management;
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Aspects of company's success and criteria for assessment of marketing efficiency.
Head of the Board of Directors Andrey Dligach and managing partner Nataliya Pisarenko presented their report named Portfolio wars. Brand system management. Offensive and defensive positioning. The report drew significant attention of the audience. Among participants of the festival were heads of marketing and advertising departments, top managers of small and medium-size enterprises, directors and managers of advertising and PR agencies, marketing and advertising managers. The festival was organized by the Marketing Jazzz Club. |
