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The MDN Group participated in the VI th Annual Conference Marketing and Marketing Researches 2006: Analysis of marketing efficiency (integrated approach) which took place in June 2005 in Moscow. Marketers from Russia , Ukraine , Belarus and other CIS countries discuss ed five issues:
New approaches to marketing management of the enterprise;
Marketing planning ;
Assessment of marketing investments ;
Applied marketing researches ;
Problems and prospects of modern marketing.
Head of the Board of Directors Andrey Dligach and managing partner Nataliya Pisarenko presented their report on internal brand system management on behalf of the MDN Group. In their report Andrey Dligach and Nataliya Pisarenko told about portfolio wars, creation of balanced brand defense system and specifics of brand management in Ukraine and Russia .
The conference was organized by the Grebennikov Publishing House. |
